12.

BUILDING SOMETHING BETTER

In the broadest sense, organizations all have a product they are trying to sell, whether it’s education, consulting, a process, or an actual product. Each organization strives to create value that is better than the competitor’s value – whether that value is perceived or real. In order to be better, organizations typically focus on quality, cost, or speed to differentiate themselves from their competitors, although all three factors must enter into the value equation.

It is the combination of quality, cost, and speed that ultimately determine an organization’s value. It is in improving quality, cost, and time to market that immersive design can help organizations excel.

Product quality can be affected by many ...

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