Immunity to Change

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UNLOCKING POTENTIAL

Three Necessary Ingredients

PEOPLE OFTEN ASK US, “Do you find that some people are better suited than others to make progress using your method?” Often this question comes with some tentative (or not so tentative) hypotheses—“I’ll bet this is much more likely to work with women,” they’ll say (or “people from the United States and Europe rather than Asia,” or “people in the social sector”). As we hope our examples throughout this book have made clear, all of these hypotheses are wonderfully unsupported.

But we have noticed that some people are better suited to overcoming their immunities. The body of evidence suggests that the more people are connected to three ingredients—which for shorthand purposes we’ll designate ...