Chapter 3
Make a
positive first
impression
in seven
seconds
‘You never get a second chance to
make a first impression.’
Anon
S
ome say it is 30 seconds; others say ten, seven or three.
Psychologists Janine Willis and Alexander Todorov found it
can even be a tenth of a second. But let us not get hung up
on exactly how long it is – that doesn’t really matter – what is
important is that you realise how little time you have to make a
positive first impression. A
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