Chapter 4
Likeability
matters
‘Beginning today, treat everyone you meet
as if they were going to be dead by midnight.
Extend them all the care, kindness and
understanding you can muster. Your life will
never be the same again.’
Og Mandino, sales guru
L
ikeability wins elections. Every American president since
1961 has been the candidate considered most likeable by the
electorate. During the 2008 US democratic nominee
election, likeability was a major talk ...

Get Impact, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.