Certainly you cannot tell colleagues, friends or neighbours what to
do, and clients can easily take their business elsewhere, so you
need to tread carefully there. You have to get others on side. You
have to win them over.You have to persuade them.
Try laying down the law to your children. Will they do what you
tell them? Will they ever! Once again you will need all your
communication skills to coax and cajole them into taking their
lead from you.
Finally – and this is probably your biggest challenge of all – there
are people in authority: your boss, your boss’s boss, maybe even
your parents. Plus there are others who have power over you, such
as the police, the tax office and parking wardens.That is where you
will really be put to the test.
The good news is that you have been influencing people every day
of your life so far. When you were a child you knew how to get
mum and dad to buy you sweets, let you stay up late or borrow the
car. Stop and think for a moment about all the strategies you use
already. Which ones work? Which ones don’t? Where is there room
We do not all pass the toughest tests and that is because most of us
only use a handful of influencing and persuading methods. We use
them over and again in the various situations we encounter –
sometimes they work, sometimes they don’t. We are not always as
effective as we would like to be.
What if you had a wider repertoire of techniques, though? Maybe
even a tool chest bulging with brilliant ways of dealing with
different people and different scenarios. Well, you can have. In
this chapter we will help you expand your options by giving you
lots of ideas for influencing others which you can put into practice