Chapter 12
Emailing with
impact and
‘Those who write clearly have readers,
those who write obscurely have
Albert Camus
hey say you can’t judge a book by its cover. But you can
certainly judge someone by their emails – and most of us do.
We hear the ‘you’ve got mail’ ping, open up the message and
within a couple of seconds of reading it we have formed an impres-
sion of the other person.
If the email seems to be ‘all over ...

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