Chapter 8Clarify Mission
People only see what they are prepared to see.
—RALPH WALDO EMERSON
Pick up any good leadership, strategic planning, organizational development, business building, or wealth attraction book, and one of the first points sure to be discussed is the importance of a clear vision and mission statement. Creating a successful measurement culture always begins with this essential first step. Every organization must articulate a clear vision, and employees at every level of the organization must wholly embrace the stated mission.
A vision statement describes the ideal future state: something that does not yet exist. A mission statement describes what an organization will do or which initiatives it will take to achieve that ...
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