© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
D. MacDonaldImpact Measurement and Outcomes Evaluation Using Salesforce for Nonprofitshttps://doi.org/10.1007/978-1-4842-9708-7_4

4. Developing an Impact Management Strategy

Dustin MacDonald1  
(1)
Sigourney, IA, USA
 

In this chapter, we will look at the steps to develop an impact management strategy. First, we will start by examining your organization’s strategic plan. This is the guiding document that sets out what the organization wishes to do. If you don’t already have a strategic plan, now is a great time to develop one that at least covers the programs that you wish to engage in impact measurement with.

This involves figuring out what makes sense to measure, ...

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