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Implementing a Digital Asset Management System by Lisa Edwards, Tilman Schlenker, Jens Jacobsen

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2  What can asset management do for you?

2.1  What can happen…

In this chapter we’ll look at all the problems that can arise during production, and you’ll see how Digital Asset Management can help you avoid these obstacles in future productions.

Most of us know this story all too well. With fresh energy, the team starts a new project. Everyone is eager to push things forward, and every day more and more content is produced. The creative folks write conceptual documents, draw mind maps, and spin out idea after idea. Graphical artists scribble on any surface available. Project managers hold numerous meetings and produce piles of memos, protocols, and memorandums. Countless e-mails are written and received.

But sooner or later, the project manager ...

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