Implementing Analytics

Conclusion

In the Introduction, the four objectives for writing this book were listed: simplification, commoditization, democratization, and innovation. This chapter sums up the entire book’s contents in support of meeting those objectives.

Objective 1: Simplification

The simplification objective is achieved at several levels, as follows.

Simplified Definition

When a technology or concept is overhyped in the market, it becomes very difficult for new entrants to filter out the marketing buzz. In case the of analytics, the mathematics, statistics, and machine learning theories (data mining) are already very complex and intimidating, let alone understanding their proper application and implementation in a commercial organization. Therefore, Chapter ...