Book description
The seventh book in ASTD's E-Learning Series will help you build a powerful implementation and marketing strategy for your e-learning program. This book will show you how to think like a marketing and change management professional by generating awareness for your e-learning brand; position well designed e-learning for maximum effect; develop and implement an effective two-way communication plan; and get your organization ready to accept e-learning. This book is a guide that will enable you to successfully implement e-learning by applying proven techniques from change management and consumer marketing with the ultimate goal of real business results for your organization.
Table of contents
- Copyright
- Preface
- New Rule, Old Rules, What Rules to Apply
- Understanding Change and Marketing Fundamentals
- Preparing for Successful Implementation
- Really Communicate
- Analyzing the Environment of the Marketplace
- Applying Marketing Design
- Launching Your E-Learning Marketing and Implementation Plan
- Practical Advice for the E-Learning Marketer
-
Sustaining Your Marketing and Implementation Efforts
- Keeping Your E-Learning Customers
- How Happy Are Your E-Learning Customers?
- Making Learning Fun
- Respect the Learner
- Celebrating Your E-Learning Success
- Let the Learners Participate
- Maintaining Your E-learning Edge
- Building a Learning Community
- Making E-learning Part of Your Culture
- Continue to Communicate
- Pull the Right Levers
- Your Turn
- Taking Action
- Glossary
- References
- About the Authors
Product information
- Title: Implementing E-Learning
- Author(s):
- Release date: October 2002
- Publisher(s): Association for Talent Development
- ISBN: 1562863339
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