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Implementing E-Learning by Lance Dublin, Jay Cross

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Project Identity

Every successful e-learning implementation includes the creation and communication of a strong project identity, based on the vision and mission. The identity becomes the theme that is used in all communications, educational components, and training modules. The elements of a project identity are a name, icon, tagline, and color scheme. Used in combination, these elements create consistency and coherence that produce and build recognition, familiarity, understanding, and alignment.

An icon is a graphic symbol that can effectively characterize an organization, a project, or a product. Taglines are two- or three-word phrases that define and describe so as to add meaning and inject a sense of spirit. Together, they function as ...

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