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Implementing E-Learning by Lance Dublin, Jay Cross

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Change Communication Plan

You may be saying, “Been there, done that. No one listens.” True enough. But, the failure is not a result of the vision or the mission—or the implementation itself. What you’re experiencing is the failure of the change communication plan.

A compelling vision, a motivating mission, a cool brand, and convincing messages are meaningless unless they are communicated to the people in the organization in exciting and memorable ways. An effective change communication plan is strategic in nature although very tactical in application. It’s a powerful tool for transforming your organization’s priorities and the behaviors of its people. And, most important, it can serve as a catalyzing agent for the changes necessary for your ...

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