Implementing E-Learning

Elements of Your Market Research

Now you’re prepared to research each of the topics introduced at the beginning of the chapter. As you form opinions in each category, jot down your thoughts in the Your Turn exercise at the end of this chapter.

Your Consumers

Who are the learners? What’s in it for them? How many are there? Where? Are they technologically savvy? Do they have access to technology? Are they new hires or old hands? Are there generation gap issues? What do learners need to know? What’s the impact on the bottom line?

Use the 80/20 rule. Pick the half-dozen groups of learners that could have the greatest impact on the bottom line. For each group, fill out a target consumer description that lists who the consumers are, how many there ...