O'Reilly logo

Implementing E-Learning by Lance Dublin, Jay Cross

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Elements of Your Market Research

Now you’re prepared to research each of the topics introduced at the beginning of the chapter. As you form opinions in each category, jot down your thoughts in the Your Turn exercise at the end of this chapter.

Your Consumers

Who are the learners? What’s in it for them? How many are there? Where? Are they technologically savvy? Do they have access to technology? Are they new hires or old hands? Are there generation gap issues? What do learners need to know? What’s the impact on the bottom line?

Use the 80/20 rule. Pick the half-dozen groups of learners that could have the greatest impact on the bottom line. For each group, fill out a target consumer description that lists who the consumers are, how many there ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required