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Implementing E-Learning by Lance Dublin, Jay Cross

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Put It All Together

You’ve explored the image you want your brand to project. You’ve researched your environment. You’ve segmented the market to identify the most profitable targets. You’ve thought about how you want to position your e-learning. Now you’re going to distill and consolidate your conclusions.

You may find it more fun and productive to do this activity with a team. You might want to invite sponsors or members of a training council as well. This enjoyable process brings many issues to the table and helps people create a unified vision.

Preparation is easy. First, make sure everyone reviews your analysis and findings to-date. Second, gather magazines, junk mail, and brochures, and cut out lots of interesting pictures, especially of ...

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