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Implementing E-Learning by Lance Dublin, Jay Cross

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Chapter 7. Launching Your E-Learning Marketing and Implementation Plan

This chapter offers practical advice for using the principles you have learned in this book to implement and market e-learning in your organization. You will find examples of what has worked (or failed) in organizations along with some ideas on next steps to take.

The first part of the chapter deals with motivation, overcoming obstacles, timing things right, and looking out for the learners’ long-term interests. The second part describes how promotion works and elements you’ll use in developing your “package.”

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