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Implementing E-Learning by Lance Dublin, Jay Cross

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Communicating Your Message

A good marketer uses a variety of media to convey the message to consumers.

Convene the group that will be responsible for communicating with learners for a brainstorming session. Ask the group to brainstorm ideas for communicating with learners before, during, and after e-learning.

Push and Pull Marketing

A basic issue in marketing strategy is whether you want the customer to come to you or you want to go to the customer. Marketers use the terms push or pull to describe this dynamic, with push meaning you (the seller) going to the customer and pull meaning the buyer going to the seller.

For example, Laurie Bennett says that most e-learning at Intel is self-directed. Because people are intrinsically motivated, a primary ...

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