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Implementing E-Learning by Lance Dublin, Jay Cross

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Tips

Here are some marketing tips that you should keep in mind as you work through your e-learning launch strategy:

  • Communication channels: Never assume that everyone receives messages the same way you do.

  • Just enough: When inviting people to participate in e-learning, keep in mind that you don’t have to tell the whole story. A short, crisp note can pack more punch that pages of course descriptions. Less is more.

  • Get blogged: Blogs (Weblogs) are frequently updated Websites of personal ideas, thoughts, musings, news, and information. These sites are informal, rapid-fire, and they have attitude. Macromedia just set up five blogs for sharing information with customers. Important items pass through the developer community at “blog speed,” often propagating ...

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