For want of a persuasive announcement, many learning initiatives have foundered. When you have invested tens or even hundreds of thousands of dollars in e-learning, it pays to refine the words you use to entice people to participate. Until you’ve written and rewritten a direct mail or email invitation at least five times, you haven’t tried very hard.
In this chapter, you will learn how to
write persuasive, compelling advertising copy
create direct mail and direct email
sell your e-learning ideas.