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Implementing E-Learning by Lance Dublin, Jay Cross

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Chapter 8. Practical Advice for the E-Learning Marketer

For want of a persuasive announcement, many learning initiatives have foundered. When you have invested tens or even hundreds of thousands of dollars in e-learning, it pays to refine the words you use to entice people to participate. Until you’ve written and rewritten a direct mail or email invitation at least five times, you haven’t tried very hard.

In this chapter, you will learn how to

  • write persuasive, compelling advertising copy

  • ignite buzz

  • create direct mail and direct email

  • sell your e-learning ideas.

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