If you want consumers to buy your product, at some point you are going to have to do a sales job. Successful selling is a matter of perseverance and attitude. More important, selling e-learning is a matter of overcoming obstacles.
Resistance to e-learning centers around six obstacles. The learner
reports an unfavorable first-time experience
thinks e-learning is not as good as a live workshop
does not like isolation
prefers off-site workshops
resents the added workload.
Senior executives from a variety of industries describe these seven barriers to implementing e-learning:
time employees have available for training
cost versus value
difficulty of measuring results
quality of learning content ...