O'Reilly logo

Implementing E-Learning by Lance Dublin, Jay Cross

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

How to Sell E-Learning

If you want consumers to buy your product, at some point you are going to have to do a sales job. Successful selling is a matter of perseverance and attitude. More important, selling e-learning is a matter of overcoming obstacles.

Overcoming Obstacles

Resistance to e-learning centers around six obstacles. The learner

  1. reports an unfavorable first-time experience

  2. dislikes change

  3. thinks e-learning is not as good as a live workshop

  4. does not like isolation

  5. prefers off-site workshops

  6. resents the added workload.

Senior executives from a variety of industries describe these seven barriers to implementing e-learning:

  1. time employees have available for training

  2. cost versus value

  3. difficulty of measuring results

  4. quality of learning content ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required