Congratulations! You have already planned, sold, designed, and developed or acquired some great e-learning to meet the training and performance needs of your organization. E-learning, as you already know, has the potential to meet exactly the learning needs of your people. But, this promise can only be fulfilled if they understand what you are offering them, are prepared to embark on the e-learning journey, and are willing—even eager—to buy in. Here is where this book and the tried-and-true principles of marketing and change management are valuable.