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Implementing E-Learning by Lance Dublin, Jay Cross

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Ensuring Your Return on Your E-Learning Investment

Now, how can you make sure your organization is ready, willing, and able to not only support your e-learning, but embrace it? And, how can you make sure that your audience knows about and uses your e-learning for the business and performance purposes you intend? This book can serve as your personal guide to building a powerful implementation and marketing strategy for your e-learning. Without this effort, on-target, exciting e-learning initiatives will fall far short of their goals.

Here are some cautionary tales that reveal what can happen without proper e-learning marketing and change management:

  • A large bank licensed a multimillion dollar library of e-learning programs; a year later, not ...

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