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Implementing E-Learning by Lance Dublin, Jay Cross

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Marketing Your E-Learning

In this book, you will learn how to think like a marketing pro to generate an awareness of your e-learning brand among internal and external customers. You will learn how to build buzz around your e-learning products that translates into successful and well-attended e-learning events. Most important, this book will show you how to position well-designed, performance-enhancing e-learning in a way that keeps the learner and your organization coming back for more.

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