6 Entrepreneurship in Italy: A Focus on Family-Owned MSMEs
Abstract
The chapter provides an accurate analysis of the distinctive structure of the Italian enterprises’ landscape, an ecosystem dominated by micro-, small, and medium-sized enterprises (MSMEs), with a particular emphasis on the crucial role of family businesses.
The chapter explores the complex dynamics that characterize Italian family-owned MSMEs, analysing how they approach challenges in a globalized market and the strategies they adopt to remain competitive. Through the examination of two specific case studies, the chapter highlights the management practices, socio-cultural values, and innovations that allow these enterprises to thrive ...
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