Introduction
The second volume of the series Advances in Entrepreneurial Processes deals with the implementation of entrepreneurial processes for good. We all know that sustainable goals are a challenge and, specifically, firms play a key role in achieving them since they define and manage activities that impact our lives. For established firms, sustainable approaches are difficult to implement. For new firms, they may be not. More and more often, in fact, the new firms are born as good businesses: good as in ethical, good as in eco-sustainable, and good as in performance (e.g., as measured by the SDGs).
Scholars contributing to this volume have addressed their attention ...
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