Before defining goals that are measurable, you and your partners should clearly agree on how the goals are to be measured, before and after. For example, if a goal is to reduce the number of chargebacks from a customer within six months, then it could be as simple as looking at the G/L accounts to which you post chargebacks.
Some goals are tougher to measure, for example, if the goal is to increase the productivity of the workforce, it may not be as simple as running some financial reports. For goals like these, it's recommended to define what "increase productivity" means. Is it to reduce printed documents? Is it to reduce the time between customer service calls? Once that's defined, the next question would be how to quantify ...
