Mobile TV-A Prologue

The economists are generally right in their predictions, but generally a good deal out in their dates.

Sidney Webb, The Observer, Sayings of the Week, February 25, 1924

When mobile TV was first launched in 2005, it was perceived as one of the most important happenings that would shape the mobile industry in the coming years. But events were to prove otherwise to the disappointment, and to an extent, the surprise of a very large industry. In fact the situation in 2008 was such that many virtually wrote off mobile TV. It was only in 2009 that a dramatic turnaround in fortunes began, with mobile TV in 2010 set to reach a critical mass for a very large ecosystem of viewers, operators, handset and chip manufacturers and software ...

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