CHAPTER 16
Handsets for Mobile TV and Multimedia Services
He also had a device which looked rather like a largish electronic calculator. This had about a hundred tiny flat press buttons and a screen about four inches square on which any one of a million “pages” could be summoned at a moment’s notice.
Douglas Adams, The Hitchhiker’s Guide to the Galaxy (1979)
16.1 Introduction: Do You Have a Target Audience Out There?
If a mobile TV operator were to be asked of the greatest challenges to launching a mobile TV service, the mobile handset would rank as one of the highest. This is particularly true of a terrestrial broadcaster who does not own the mobile network. The mobile market is today populated with devices with features that span a very wide ...
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