CHAPTER 18
Mobile TV and Multimedia Services Worldwide
The significant problems we face cannot be solved at the same level of thinking we were at, when we created them.
Albert Einstein
18.1 Introduction
18.1.1 Mobile TV
The rollout of mobile TV has defied almost all the projections that predicted a certain degree of uniformity or predictive behavior as has been witnessed in other broadcast or mobile services. Services in every country seem to have their own character, usage patterns, and content types. These patterns give an insight into mobile TV that no other studies based on mathematical models can provide. This is also the reason for this chapter in the book.
The launch of mobile TV and multimedia services across the globe has gathered momentum, ...
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