CHAPTER 19
Content and Revenue Models for Mobile TV
Mobile TV is not “TV on mobile” nor is it “mobile phone … on TV.” It is a new service, content and programming format opportunity.
Communities Dominate Brands Blogs; Dec 1, 2007
(http://communities-dominate.blogs.com/brands/2007/12/what-is-mobile.html).
Do you know why a great majority of users, when visiting mobile social networking websites, visit http://m.itsmy.com ? Or how its social browser game itsmy ™ meant that Graffity.com could tag more than a million websites? Or what type of mobile TV shows it runs (which nu mber over a thousand a day, towering above some of the giants of the traditional Internet)? The answers lie in being able to see mobiles as a totally different device, in ...
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