CHAPTER 20
Interactivity and Mobile TV
The little girl … who, being told to be sure of her meaning before she spoke, said, “How can I know what I think till I see what I say?”
Graham Wallas, The Art of Thought (1926)
20.1 Introduction: Why Interactivity in Broadcast Mobile TV?
The availability of broadcast TV on mobile phones opens a new era of opportunity, as the handset is a device connected for both data and voice or SMS functions. It is no surprise therefore that interactive applications are the most sought-after features, along with the capability to deliver TV. Interactivity helps go beyond the traditional revenue streams of advertising to premium viewership and on-demand products.
Although interactivity can be enabled by features as ...
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