Chapter 7. Responsive Content

Technology will change. Standards will evolve. But the need for understanding our content—its purpose, meaning, structure, relationships, and value—will remain. When we can embrace this thinking, we will unshackle our content—confident it will live on, heart intact, as it travels into the great future unknown.


Imagine you’re looking to buy a house. You find one online and the photos look fantastic! There’s lovely hardwood flooring and plenty of space. The kitchen has clearly been redone recently: the cupboards are all new and the countertops sparkle. There’s a sunroom, a large family room, and a wraparound deck. There’s even a heated pool. It couldn’t possibly get any better!

You go to look ...

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