Improve Your Business Communication (Collection)

Chapter Three. Getting Creative: The Expansive Art of Brainstorming

Company Example

• Adobe Systems

The Data Dump

As you’ve seen, a critical component of crafting a winning presentation is that, first and foremost, you must get your story right. Although a strong speaking voice, appropriate gestures, and skilled answers to challenging questions are important factors, none of them will yield a really powerful presentation unless your story is clear and leads your audience directly where you want them to go: your Point B.

Creating your presentation begins with the development of your story. Here is one of the first places where traditional methods of creating a presentation can go wrong.

Remember the MEGO syndrome? It strikes ...