September 2007
Beginner
256 pages
5h 49m
English
book
Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand Growth
by Hunter Hastings, Jeff Saperstein
Content preview from Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand GrowthBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 1. Open Your Mind to the New Marketing
• How can the new marketing capability help companies increase their top-line growth?
• What key factors are sustaining the new marketing capabilities you need, and how do you get them?
• Can some simple principles guide your transformation to the New Marketing?
When we visit corporate executives, whatever business they are in and whatever geography they inhabit, their number one priority is always the same: “How do we generate growth, how do we sustain growth, and how do we achieve the culture of growth?” The problems of the supply side are largely solved. Supply has its processes, its software, and its metrics of efficiency. Today’s focus is the demand side. The financial markets, the board of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.