September 2007
Beginner
256 pages
5h 49m
English
book
Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand Growth
by Hunter Hastings, Jeff Saperstein
Content preview from Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand GrowthBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 6. Integration of Technology and Marketing
• How do you make IT the enabler for marketing to achieve top-line growth?
• Why are end-to-end processes superior to point solutions?
• How do you get a 360-degree view of your customer through the convergence of marketing and technology for holistic customer relationship management?
• How is IT integral to building brand equity to increase customer lifetime value?
Technology is transforming marketing. Historically, marketing has been a technology backwater compared with the supply side of the enterprise. Now it is emerging as the place where IT investment can generate big returns by powering brand-building techniques to drive top-line growth in new ways.
However, implementing this vision is ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.