• Why must the CMO become a marketing technologist and integrate brand experience into enterprise operations?
• How can IT create greater brand value?
• How can IT build and leverage global B2B accounts?
• How can IT provide consumers with “benefits on demand”?
Chief Marketing Officer (CMO) is a relatively new title in the C-Suite. The definition and job content vary in different companies. There are no accepted industry standards.
We observe there is a correlation between the defined role of the CMO and the organization’s perception of the role of marketing.
If we think of the range of CMO styles as a continuum, there are two anchor points:
• Marketing activation ...