September 2007
Beginner
256 pages
5h 49m
English
book
Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand Growth
by Hunter Hastings, Jeff Saperstein
Content preview from Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand GrowthBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 16. Empowering Change from the Top Down
• How can CEOs manage the transformation of the marketing function?
• How does the CEO defy growth boundaries?
• How does the CEO encourage organizational skill sets for developing and applying insights?
• How can you apply positive risk management to convert insights into innovations quickly?
Now you can see that marketing is the holistic single-threaded system for driving growth from the starting point of insights through to the marketplace execution of new ideas, new products, new messages, and new customer experiences. Clearly, this definition of marketing is not limited to a department, a function, or a group of specialists. It’s a core capability of the enterprise that must be designed, built, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.