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Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand Growth by Jeff Saperstein, Hunter Hastings

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Vice President, Publisher: Tim Moore Associate Editor-in-Chief and Director of Marketing: Amy Neidlinger Editor: Yoram (Jerry) Wind Acquisitions Editor: Martha Cooley Editorial Assistant: Pamela Boland Development Editor: Russ Hall Digital Marketing Manager: Julie Phifer Publicist: Amy Fandrei Marketing Coordinator: Megan Colvin Cover Designer: Alan Clements Managing Editor: Gina Kanouse Project Editor: Anne Goebel Copy Editor: Gayle Johnson Proofreader: Megan Wade Indexer: WordWise Publishing Compositor: TnT Design, Inc. Manufacturing Buyer: Dan Uhrig

© 2008 by Pearson Education, Inc.

Publishing as Prentice Hall

Upper Saddle River, New Jersey 07458

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