“This book will help you steer your organization through an ever more challenging business environment—to thrive, not just survive.”
Tom Falk, CEO, Kimberly-Clark Corporation
“Improve Your Marketing to Grow Your Business not only frames the business growth challenge for us, but completes the set of actions we need to take to respond to the challenge. We learn that we have to transform our organizations around our customers and coordinate our internal units in their direction. This is a great book.”
“Improve Your Marketing to Grow Your Business will allow you to stop re-inventing the “marketing” wheel every year to coincide with the budget process or strategic plan update ...