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Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand Growth by Jeff Saperstein, Hunter Hastings

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Foreword

Organic growth is management’s most critical job. For those running well-established businesses and brands, you should look first and foremost to the businesses that you are already in and the brands you already own to get as much growth from those as you can. This organic growth is the highest return on investment available to any company.

Most of us have already cost-cut to maximize the bottom line. There is no way to achieve growth breakthroughs by squeezing out more efficiency. The effort to grow through acquisition has proven to be too difficult, expensive, and risky for most people. Acquisitions require you to manage the unfamiliar, whether it’s the change management involved with integration or mastering new categories and businesses. ...

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