Earned (or Operating) Service Revenue Details: Derivatives
KPI: Comparing Targeted Market Profitability and Profit per GSF Rented to Other (Non - Targeted Market) Events
Owner |
Event Operations Department |
Data Sources and Collection |
The Finance Department will have all the earned revenue and profit or loss for all events. The Sales Department will provide information about all events, both targeted market and non-targeted market events and the GSF Rented. |
Reporting Frequency |
Annually |
Why This KPI Is Useful
For convention centers in top tier cities it is presumed that their targeted market are events that draw the most out-of-town attendees and are the most profitable. It’s useful to affirm that targeted events meet or exceed ...
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