Approach to Improving Executive Project Sponsorship
Defining Executive Project Sponsorship
An executive project sponsor is a senior manager serving in a formal role given authority and responsibility for successful completion of a project deemed strategic to an organization’s success. Executive project sponsorship is the application of skills and political power to perform the role of executive sponsor and guide a project to successful completion. Successful completion is achieved by either meeting the project’s defined goals or by terminating the project if its value proposition becomes compromised.
The Approach
This book, Improving Executive Sponsorship of Projects: A Holistic Approach, provides a resource for senior management, ...
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