CHAPTER 5

Desirable Executive Sponsor Characteristics

“Effective sponsorship is largely dependent upon the personal characteristics and behavior of the individuals carrying out the role.”1

Desirable executive sponsor characteristics are the roles, responsibilities, and behaviors recommended for consideration when crafting or enhancing the sponsor role. This chapter explores current thinking for baselining these areas and provides insight into why effectively executing these characteristics positively influences project outcomes. Behaviors and temperaments are discussed first to lay a foundation as to why just having clear roles and responsibilities are not enough. The combination of all of these characteristics is necessary to effectively execute ...

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