“In literature and in life we ultimately pursue, not conclusions, but beginnings.”

—Sam Tanenhaus1


Much like Sam Tanenhuaus’s quote about conclusions, reading this summary is not the end but just the beginning of a journey for leveraging sponsorship as a strategic tool. We have tried to establish a foundation for why sponsorship matters and provide tools for assessing an organization’s current state and building a sponsorship improvement plan; the next steps rely on taking action. This entails engaging in dialogue about the health of your sponsorship program and exploring how to make sponsorship more effective.


Additional Benefits of Sponsorship

Throughout the book the emphasis has been on using executive sponsorship strategically ...

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