14.2. Designing an Organization Structure That Works
Ace Copiers, Inc., is a real organization whose name and product have been somewhat modified for presentation here. To establish an organization structure that works, Ace followed the nine-step process just described. An outline of that process, with selected artifacts, follows.
Step 1: Establish a Clear Strategy. Ace Copiers designs, manufactures, distributes, and services office photocopy machines and accessories. During an eighteen-month period, its previous trend of rapid growth slowed, and it lost a significant portion of its market share. Ace introduced only two new products in three years, which was far below the industry average. The development and production of both products went ...
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