Baker Identifies W here the Rubber Meets the Road

Immersed in baking and distributing 750 products from meat pies to crumpets, it came as a shock when management caught a glimpse of the woods from down in the trees.

The management committee, composed of department heads, sat around the boardroom table. The CEO had called them together at 10 minutes’ notice to hear what I had to say, and it was apparent they resented the short notice.

He invited me to speak freely and openly about my findings to date. As I had been walking around and speaking with a variety of managers and supervisors for the past two days, I had already met most of them. But ...

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