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Improving Profit: Using Contribution Metrics to Boost the Bottom Line
book

Improving Profit: Using Contribution Metrics to Boost the Bottom Line

by Keith N. Cleland
October 2013
Intermediate to advanced content levelIntermediate to advanced
227 pages
5h 8m
English
Apress
Content preview from Improving Profit: Using Contribution Metrics to Boost the Bottom Line

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Epilogue: Why Contribution Metrics?

As a young man, I loved heading down to the sea in ships that made their way to distant ports of the world to trade cargoes of many kinds. Once we were clear of the noise, smells, pollution, and turmoil of port and out to sea, a smooth and steady rhythm settled upon the ship. Leaving loved ones behind, we went about our duties dulled by sweet sorrow until awaking like new beings to the movement of long swells beneath the keel, albatross soaring on a gentle breeze, and luminous stars in a clear sky.

An influence stronger than the sea drew me ashore where, like a fish out of water, I floundered in a strange ...

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Publisher Resources

ISBN: 9781430263074Purchase book