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Improving Profit: Using Contribution Metrics to Boost the Bottom Line by Keith N. Cleland

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Epilogue: Why Contribution Metrics?

As a young man, I loved heading down to the sea in ships that made their way to distant ports of the world to trade cargoes of many kinds. Once we were clear of the noise, smells, pollution, and turmoil of port and out to sea, a smooth and steady rhythm settled upon the ship. Leaving loved ones behind, we went about our duties dulled by sweet sorrow until awaking like new beings to the movement of long swells beneath the keel, albatross soaring on a gentle breeze, and luminous stars in a clear sky.

An influence stronger than the sea drew me ashore where, like a fish out of water, I floundered in a strange ...

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