CHAPTER 2

Nature of the Study

There are several reasons why the authors conducted this research study. Topping the list is the desire to understand the psyche of the Hispanic–Latino entrepreneur.

Specifically, the authors wanted to know: What makes the Hispanic–Latino entrepreneur tick? What were the motivations for success? What challenges were faced? How did they overcome the challenges? What is their story?

Since literature on the subject was scarce, the authors had to conduct personal interviews. It would not be possible to interview all successful Hispanic–Latino entrepreneurs in America, so the authors reached out to who they could.

The interviewees came from all walks of life. Some ran established businesses, others were just starting ...

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