Improving the User Experience through Practical Data Analytics

Preface

The book will help you utilize both descriptive and predictive statistical techniques to gain meaningful insight from data collected employing traditional UX research methods, including moderated usability studies, unmoderated usability studies, surveys and contextual inquiries.

However, the analytic methods we described can easily be applied to data collected in a myriad of other UX research methods, including focus groups, live Web site analytics, card sorting, competitive research, and physiological testing like eye tracking, heart rate variance, and skin conductance.

This book is a how-to guide, not a treatise on statistics. We provide practical advise about which methods to use in what situations, and how to interpret the results in ...