CHAPTER 8

The Impact of Trust Bridges on Business

(With Courtlyn Cook)

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Trust bridges are increasingly emphasized in business relations and partnerships. They not only help to fight corruption, but also establish a sense of community that binds people together. Corruption continues to be a hot issue in business and is more prevalent than most people acknowledge.

The baseline standard of corruption, defined by the nonprofit Transparency International, is an “abuse of entrusted power for private gain.” The group sees corruption as the pursuit of selfish, individual gains and the desire to get ahead. Of course, corruption is an individual, as well ...

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